Bidding advice
You can place bids either under the lot image on the main auction page or on the right side of the individual lot page.
Placing a Maximum Bid
Use the "Set your bid limit" button on the left side of the bidding panel to enter the highest amount you're willing to bid on a lot. Our system will then automatically raise your bid in set increments if you’re outbid, up to your maximum. If someone bids above your set limit, we’ll notify you by email so you can choose whether to increase your bid.
Placing a Single Bid
Alternatively, place a single bid by selecting the button on the right side of the bidding panel. The button displays the amount needed for the next increment. For example, if the current highest bid is £50.00, the button will show "+ £55.00" (reflecting a £5.00 increment).
Incremental Bidding Explained
Our system increases bids based on preset increments, as shown in the table below, whether you set a maximum bid or make a single bid.
Bottle Details
Glenlivet 12 Year Old pre-2004
Well-known as the oldest licensed distillery in Scotland, for many years ‘Glenlivet’ was a byword for quality, with many single malts using the Glenlivet suffix in an attempt to reap the benefits of associating themselves with the Banffshire distillery. Indeed, owners Pernod-Ricard now put a heavy focus on the brand being ‘The Glenlivet’, encouraging their consumers not to accept any imitations. Glenlivet is in a long-running battle with Glenfiddich for the title of best-selling single malt, with both now selling over a million cases a year. George Smith secured a license to legally distil at Glenlivet in 1824, and it remained family-run until 1978 when Seagram bought a controlling stake in what had by then become The Glenlivet Distilleries Ltd, and counting assets such as Glen Grant, Benriach and Longmorn among its portfolio. When Seagram collapsed in 2001, Pernod-Ricard acquired its sizeable Chivas Brothers Scotch whisky division, with Glenlivet the crown jewel in an empire rivalled only by Diageo.
The 12 year old was the entry level Glenlivet expression for many decades, eventually being replaced by the Founder's Reserve in 2015. The expression returned in an elevated spot in the core range in 2018, before being promptly rebranded as the 12 year old Double Oak the following year, as the distillery's entire permanent portfolio of releases was overhauled.
This is the Seagram era version was bottled in the 1990s and early 2000s, prior to a rebranding of the distillery by Pernod-Ricard in 2004.
Glenlivet
One of the best-known names in Speyside, the distillery was founded in 1859 by George Smith and remained family-owned until the 1970s when acquired by Seagram. It is today the crown jewel of the Pernod Ricard portfolio and one of the best-selling single malt brands globally.
Auction results
To access the auction results of your favorite bottles please log in or register with us.
Frequently asked questions
You will always be shown as an anonymous bidder when using Whisky Auctioneer.
When browsing the bidding history on a specific lot, the list of recent bidders is shown as 'anonymised bidders' with the exception of any bids placed through your account - which would appear as your username.
When logged into your account your bids are shown with your username, however, other users are not able to see this and you will appear as an 'anonymised bidder'.
User information/identity will never be revealed in the bidding process. We take user data and information protection very seriously at Whisky Auctioneer.
