A Century of American Whiskey

Old Ezra 7 Year Old 101 Proof Kentucky Straight Bourbon 2016

A barrel strength Bourbon produced at Heaven Hill on behalf of Luxco.

The brand takes its name from the Ezra Brooks label, historically produced by the Ripy brothers at Hoffman distillery before they sold it to Julian Van Winkle III.  The label is perhaps best known for having been taken to court of copycat accusations by Jack Daniel's in the 1960s, with similarities in everything from the bottle and label to the (square/ black and white) tot he advertising slogans (\"there isn't quite enough to go around\" vs. \"there just ain't enuf to go around\").

Luxco was established as the David Sherman Corporation in 1958 by David Sherman Sr. and Paul A. Lux. David Sherman was one of the many companies that profited from the initial United Distillers investment and subsequent Diageo divestment in bourbon, acquiring the Ezra Brooks brand from United Distillers in 1993 after they closed down the Medley distillery where it was made to focus on Bernheim and its brands. They then later added the struggling Rebel Yell and David Nicholson brands (both formerly produced at the legendary Stitzel-Weller) in 1999 and 2000, the result of Diageo selling Bernheim to Heaven Hill and looking to offload its other unwanted brands. The company was renamed Luxco in 2006 and has successfully rejuvenated both the images and reputations of the historic brands that it now markets. Initially without a distillery and contracting production to Heaven Hill, they opened the Lux Row distillery in Kentucky in 2018.

Old Ezra 7 Year Old Barrel Strength

Luxco was established as the David Sherman Corporation in 1958 by David Sherman Sr. and Paul A. Lux. David Sherman was one of the many companies that profited from the initial United Distillers investment and subsequent Diageo divestment in bourbon, acquiring the Ezra Brooks brand from United Distillers in 1993 after they closed down the Medley distillery where it was made to focus on Bernheim and its brands. They then later added the struggling Rebel Yell and David Nicholson brands (both formerly produced at the legendary Stitzel-Weller) in 1999 and 2000, the result of Diageo selling Bernheim to Heaven Hill and looking to offload its other unwanted brands. The company was renamed Luxco in 2006 and has successfully rejuvenated both the images and reputations of the historic brands that it now markets. Initially without a distillery and contracting production to Heaven Hill, they opened the Lux Row distillery in Kentucky in 2018. In early 2021 it was announced that Luxco would be acquired by MGP, who’s Indiana distillery will provide it with whiskey for its brands until the 1m litre capacity Lux Row has enough mature stock to be fully self-sustaining.

Launched in the autumn of 2018, this 7 year old was distilled at Heaven Hill and bottled at barrel proof.

Old Forester Kentucky Straight Bourbon Miniature 1970s

Introduced in 1870, Old Forester was the founding product of what is now Brown-Forman and is one of America's historic bourbon brands. It was one of the first to be sold only in sealed bottles, in order to ensure quality control to capitalise on the medicinal whiskey trade in the 19th century. It was even named after local Louisville physician, Dr. William Forrester (they dropped the second 'R' from the name when he retired). This early foresight paid dividends when National Prohibition was enacted in 1920, seeing Brown-Forman granted a license to continue making whiskey. It was one of just six, alongside Glenmore, Frankfort Distilleries, Schenley A. Ph. Stitzel and the American Medicinal Spirits Co. In the decades following repeal, Brown-Forman became one of the nation's leading drinks companies, and Old Forester remained its flagship Kentucky brand. Its distillery in Shively is one of the largest in the state, and in 2018 they opened a dedicated Old Forester distillery on Louisville's famous Whiskey Row, doubling their capacity to produce the brand.