Bidding advice
You can place bids either under the lot image on the main auction page or on the right side of the individual lot page.
Placing a Maximum Bid
Use the "Set your bid limit" button on the left side of the bidding panel to enter the highest amount you're willing to bid on a lot. Our system will then automatically raise your bid in set increments if you’re outbid, up to your maximum. If someone bids above your set limit, we’ll notify you by email so you can choose whether to increase your bid.
Placing a Single Bid
Alternatively, place a single bid by selecting the button on the right side of the bidding panel. The button displays the amount needed for the next increment. For example, if the current highest bid is £50.00, the button will show "+ £55.00" (reflecting a £5.00 increment).
Incremental Bidding Explained
Our system increases bids based on preset increments, as shown in the table below, whether you set a maximum bid or make a single bid.
Bottle Details
Old Ezra 7 Year Old Barrel Strength
Luxco was established as the David Sherman Corporation in 1958 by David Sherman Sr. and Paul A. Lux. David Sherman was one of the many companies that profited from the initial United Distillers investment and subsequent Diageo divestment in bourbon, acquiring the Ezra Brooks brand from United Distillers in 1993 after they closed down the Medley distillery where it was made to focus on Bernheim and its brands. They then later added the struggling Rebel Yell and David Nicholson brands (both formerly produced at the legendary Stitzel-Weller) in 1999 and 2000, the result of Diageo selling Bernheim to Heaven Hill and looking to offload its other unwanted brands. The company was renamed Luxco in 2006 and has successfully rejuvenated both the images and reputations of the historic brands that it now markets. Initially without a distillery and contracting production to Heaven Hill, they opened the Lux Row distillery in Kentucky in 2018. In early 2021 it was announced that Luxco would be acquired by MGP, who’s Indiana distillery will provide it with whiskey for its brands until the 1m litre capacity Lux Row has enough mature stock to be fully self-sustaining.
Launched in the autumn of 2018, this 7 year old was distilled at Heaven Hill and bottled at barrel proof.
Auction results
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Frequently asked questions
You will always be shown as an anonymous bidder when using Whisky Auctioneer.
When browsing the bidding history on a specific lot, the list of recent bidders is shown as 'anonymised bidders' with the exception of any bids placed through your account - which would appear as your username.
When logged into your account your bids are shown with your username, however, other users are not able to see this and you will appear as an 'anonymised bidder'.
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