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Incremental Bidding Explained
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Bottle Details
Old Fitzgerald Prime Bourbon Rip Van Winkle Porcelain Decanter 1971 / Stitzel-Weller
Originally registered as \"Jno. E. Fitzgerald,\" the Old Fitzgerald brand was devised by S.C. Hebst in 1870. Hebst was a rectifier by trade (using grain neutral spirit with colouring and flavourings to make \"whiskey\"), but he also had a passion for sourcing high quality barrels of pot still bourbon and rye, which he bottled as Jno. E. Fitzgerald. When the Bottled in Bond Act of 1897 was passed, rectified whiskey fell out of favour and Hebst went into the distilling business, purchasing a distillery which he named Old Judge after his best-selling flagship brand. Old Judge did not survive Prohibition however, and Hebst sold the Old Fitzgerald brand for just $10,000 to a former customer, a certain Julian 'Pappy' Van Winkle, who was sourcing label for his new Stitzel-Weller venture. Van Winkle had a near-religious belief in the importance of quality above all else in the bourbon he produced and under his guidance, Old Fitzgerald became and remains to this day, one of the most sought-after and respected labels in American whiskey. Stitzel-Weller was eventually shut down by United Distillers, and as their successor, Diageo, sold the Old Fitzgerald brand to current owners, Heaven Hill.
This is a fantastic example of old Stitzel-Weller produced Old Fitzgerald bourbon. While under his management, 'Pappy' Van Winkle refused to bottle Old Fitzgerald at anything less than the domestic requirement of 100 proof, set out by the Bottled in Bond Act of 1897. When he stepped back from management in 1964 however, the board put pressure on Julian II to meet the market demand for a lighter style product, and Old Fitzgerald Prime was launched later that year.
This is presented in a rare Rip Van Winkle Porcelain decanter in 1971. When the Van Winkle family sold Stitzel-Weller and the Old Fitzgerald brand the following year, these decanters became Julian Van Winkle II's main line of business, which he sold under the Old Rip Van Winkle and Old Commonwealth brands.
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