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Theme Review Auction 001Ending 31.12.2024
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December 2024 AuctionEnding 06.01.2025

Haig Club

Founded
2014
Production type
Single Grain
Company

Haig Club is a brand of single grain Scotch whisky, produced using whisky distilled at Cameronbridge distillery. It is owned and marketed by Diageo, who launched the label in 2014 with former footballer David Beckham fronted as the face of the brand, a position he occupied until 2023.

Always presented in its trademark blue, square-shaped blue bottles, Haig Club's range is comprised of its proprietary Clubman expression, the Deluxe single grain and a flavoured spirit drink called Mediterranean Orange.

2014-present
2014
2016
2021
2023

Haig Club launched by Diageo.

David Beckham introduced as face of the brand.

Clubman expression launched.

Mediterranean Orange spirit drink introduced.

David Beckham ends partnership in order to pursue launching his own tequila brand.

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