Bidding advice
You can place bids either under the lot image on the main auction page or on the right side of the individual lot page.
Placing a Maximum Bid
Use the "Set your bid limit" button on the left side of the bidding panel to enter the highest amount you're willing to bid on a lot. Our system will then automatically raise your bid in set increments if you’re outbid, up to your maximum. If someone bids above your set limit, we’ll notify you by email so you can choose whether to increase your bid.
Placing a Single Bid
Alternatively, place a single bid by selecting the button on the right side of the bidding panel. The button displays the amount needed for the next increment. For example, if the current highest bid is £50.00, the button will show "+ £55.00" (reflecting a £5.00 increment).
Incremental Bidding Explained
Our system increases bids based on preset increments, as shown in the table below, whether you set a maximum bid or make a single bid.
Bottle Details
Sunny Brook 4 Year Old Kentucky Straight Bourbon circa 1980s
The American Medicinal Spirits Co acquired the Old Sunny Brook brand in 1929 during a period when, envisioning the end of Prohibition, they were consolidating as many distilleries and brands as possible under their banner. Majority stakeholders National Distillers would go on to take over the AMS Co, and became one of the \"big 4\" whiskey producers in the post-Prohibition US, along with Seagram, Hiram Walker and Schenley.
National Distillers main facilities were Old Grand-dad, Old Crow and Old Taylor, but they also bought barrels from the Seagram distillery in Louisville, where this whiskey was distilled.
Frequently asked questions
You will always be shown as an anonymous bidder when using Whisky Auctioneer.
When browsing the bidding history on a specific lot, the list of recent bidders is shown as 'anonymised bidders' with the exception of any bids placed through your account - which would appear as your username.
When logged into your account your bids are shown with your username, however, other users are not able to see this and you will appear as an 'anonymised bidder'.
User information/identity will never be revealed in the bidding process. We take user data and information protection very seriously at Whisky Auctioneer.
