Bidding advice
You can place bids either under the lot image on the main auction page or on the right side of the individual lot page.
Placing a Maximum Bid
Use the "Set your bid limit" button on the left side of the bidding panel to enter the highest amount you're willing to bid on a lot. Our system will then automatically raise your bid in set increments if you’re outbid, up to your maximum. If someone bids above your set limit, we’ll notify you by email so you can choose whether to increase your bid.
Placing a Single Bid
Alternatively, place a single bid by selecting the button on the right side of the bidding panel. The button displays the amount needed for the next increment. For example, if the current highest bid is £50.00, the button will show "+ £55.00" (reflecting a £5.00 increment).
Incremental Bidding Explained
Our system increases bids based on preset increments, as shown in the table below, whether you set a maximum bid or make a single bid.
Bottle Details
Ancient Ancient Age 10 Year Old Kentucky Straight Bourbon 1993
Ancient Age was introduced in 1938 by the Schenley company at the distillery then known as George T. Stagg, which they had acquired at the close of Prohibtion three years prior. Schenley were one of the \"big four\" American distilling companies at the time, alongside Seagram, Hiram Walker and National Distillers. Schenley's portfolio was significant, and despite turning down an approach for their Old Charter brand from former Fleischmann's Distilling director's, Bob Baranaskas and Ferdie Falke, they were willing to offer both Ancient Age and the George T. Stagg distillery that made it. The deal was completed in 1983, and the newly formed Age International quickly added a number of new lines to its range, including Blanton's, Elmer T. Lee and Rock Hill Farms.
The popularity of these products was particularly high in Japan, coinciding with a market boom for American whiskey there in the 1980s. In 1991, with Age International in some financial trouble, a Japanese company called Takaro Shuzo stepped in and acquired a 22.5% stake in the company. In an unusual series of events, they then scuppered a deal the following year that was to see the remaining shares sold to Heublein (a subsidiary of Grand Metropolitan). Their deal the year before had included a 30 day right of refusal to purchase the shares for themselves should they be put up for sale. With the deal all but done, the Japanese company stepped in on the final day of the window to acquire full control of the company. As it turned out, their only interest was in the brands, and they had used the 30 days to negotiate a deal with the Sazerac Company of New Orleans. This saw the American company take ownership of the distillery (which they renamed Buffalo Trace in 1999), as well as the exclusive production and US distribution rights for the Age International labels. This is an arrangement that is still in place today.
Frequently asked questions
You will always be shown as an anonymous bidder when using Whisky Auctioneer.
When browsing the bidding history on a specific lot, the list of recent bidders is shown as 'anonymised bidders' with the exception of any bids placed through your account - which would appear as your username.
When logged into your account your bids are shown with your username, however, other users are not able to see this and you will appear as an 'anonymised bidder'.
User information/identity will never be revealed in the bidding process. We take user data and information protection very seriously at Whisky Auctioneer.
