Bidding advice
You can place bids either under the lot image on the main auction page or on the right side of the individual lot page.
Placing a Maximum Bid
Use the "Set your bid limit" button on the left side of the bidding panel to enter the highest amount you're willing to bid on a lot. Our system will then automatically raise your bid in set increments if you’re outbid, up to your maximum. If someone bids above your set limit, we’ll notify you by email so you can choose whether to increase your bid.
Placing a Single Bid
Alternatively, place a single bid by selecting the button on the right side of the bidding panel. The button displays the amount needed for the next increment. For example, if the current highest bid is £50.00, the button will show "+ £55.00" (reflecting a £5.00 increment).
Incremental Bidding Explained
Our system increases bids based on preset increments, as shown in the table below, whether you set a maximum bid or make a single bid.
Bottle Details
White Horse Scotch Whisky 76cl / Japanese Import
The origins of White Horse Distillers dates back to 1880 and the foundation of whisky merchants, James Logan Mackie & Co. After just fours years in business, the company bought a stake in Islay’s Lagavulin distillery, which trained the art of distilling and blending to James’ nephew, Peter Mackie. He joined the company in 1980, launching the now famous White Horse blend the following year. When Peter Mackie died in 1924, the company was reorganised as White Horse Distillers, and became part of DCL in 1927. The distilling empire granted it the licenses for Lagavulin and Glen Elgin distilleries, but eventually limited its blend to export markets. Its modern iteration, Diageo, eventually dissolved the company in 2010.
Frequently asked questions
You will always be shown as an anonymous bidder when using Whisky Auctioneer.
When browsing the bidding history on a specific lot, the list of recent bidders is shown as 'anonymised bidders' with the exception of any bids placed through your account - which would appear as your username.
When logged into your account your bids are shown with your username, however, other users are not able to see this and you will appear as an 'anonymised bidder'.
User information/identity will never be revealed in the bidding process. We take user data and information protection very seriously at Whisky Auctioneer.