Bidding advice
You can place bids either under the lot image on the main auction page or on the right side of the individual lot page.
Placing a Maximum Bid
Use the "Set your bid limit" button on the left side of the bidding panel to enter the highest amount you're willing to bid on a lot. Our system will then automatically raise your bid in set increments if you’re outbid, up to your maximum. If someone bids above your set limit, we’ll notify you by email so you can choose whether to increase your bid.
Placing a Single Bid
Alternatively, place a single bid by selecting the button on the right side of the bidding panel. The button displays the amount needed for the next increment. For example, if the current highest bid is £50.00, the button will show "+ £55.00" (reflecting a £5.00 increment).
Incremental Bidding Explained
Our system increases bids based on preset increments, as shown in the table below, whether you set a maximum bid or make a single bid.
Bottle Details
Jack Daniel's Gentleman Jack 3rd Generation
Jack Daniel's is the best-selling American whiskey in the world. Despite that fact it can legally be categorised as a straight bourbon, it has always shunned this title, preferring to market itself as a Tennessee Whiskey. These are similar to straight bourbons but have the additional requirement of having been filtered through maple wood charcoal, a practice known as the Lincoln County Process. History has not always given the distillery an easy ride though. Tennessee was an early adopter of Prohibition in 1910, and one of the last to repeal it in 1938 (five years later than the repeal at Federal level). Even today the distillery is still located in a \"dry\" county, meaning none of its products are sold in its hometown or those around it. The distillery was then only operational for four years before being forced to close again during the second world war. Ten years later it was purchased by the Brown-Forman corporation and its fortunes turned for good. Its classic black-labelled Old No.7 brand (named after the distillery’s original DSP number) is now a globally recognised product.
Launched in 1988, Gentleman Jack was the first new permanent product from the Tennessee distillery for many years. The whiskey is unusual in that it goes through Jack Daniel's charcoal mellowing process twice, once before and once after barrelling, creating a softer and cleaner expression.
This is what is commonly referred to as the \"third generation\" packaging. The labels remained similar to that of the second release, however the bottle shape was squashed, giving a shorter, wider style. The third generation spans 1999 to 2006, when the familair flat bottle was introduced.
Auction results
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Frequently asked questions
You will always be shown as an anonymous bidder when using Whisky Auctioneer.
When browsing the bidding history on a specific lot, the list of recent bidders is shown as 'anonymised bidders' with the exception of any bids placed through your account - which would appear as your username.
When logged into your account your bids are shown with your username, however, other users are not able to see this and you will appear as an 'anonymised bidder'.
User information/identity will never be revealed in the bidding process. We take user data and information protection very seriously at Whisky Auctioneer.
