Bidding advice
You can place bids either under the lot image on the main auction page or on the right side of the individual lot page.
Placing a Maximum Bid
Use the "Set your bid limit" button on the left side of the bidding panel to enter the highest amount you're willing to bid on a lot. Our system will then automatically raise your bid in set increments if you’re outbid, up to your maximum. If someone bids above your set limit, we’ll notify you by email so you can choose whether to increase your bid.
Placing a Single Bid
Alternatively, place a single bid by selecting the button on the right side of the bidding panel. The button displays the amount needed for the next increment. For example, if the current highest bid is £50.00, the button will show "+ £55.00" (reflecting a £5.00 increment).
Incremental Bidding Explained
Our system increases bids based on preset increments, as shown in the table below, whether you set a maximum bid or make a single bid.
Bottle Details
Elijah Craig 18 Year Old Single Barrel
Elijah Craig is named after an 18th century pastor, often cited (although probably incorrectly) as the first man to distil bourbon in the US due to his tenuous accreditation for pioneering the use of charred barrels in maturation. The Elijah Craig brand was trademarked by Commonwealth Distillers in 1960, who sold it to current owners, Heaven Hill in 1976. It would be ten years before they would bottle it for the first time however, somewhat controversially launching the flagship 12 year old in 1986 when the US bourbon market, which historically preferred younger age-statements, was already in one of its lowest troughs in popularity. The gamble paid off however, reshaping the image of Heaven Hill as a premium producer, which prevails to this day with the Elijah Craig label remaining at the forefront of its output.
Bernheim is a historic Kentucky distillery. It was established by the Bernheim Brothers in the late 19th century, before passing into the hands of the Schenley company following the repeal of Prohibition. When Schenley were bought over by United Distillers in 1987, the distillery was rebuilt as the new owners looked to consolidate their production to a single facility. When United Distillers became Diageo in 1997, the new parent company were interested in bourbon, and sold the distillery to Heaven Hill. Heaven Hill were established in 1935, but their long-serving Bardstown distillery was lost in a devastating fire in 1996. Homeless for three years, the company acquired Bernheim in 1999, and have produced all of their whiskey there ever since.
Frequently asked questions
You will always be shown as an anonymous bidder when using Whisky Auctioneer.
When browsing the bidding history on a specific lot, the list of recent bidders is shown as 'anonymised bidders' with the exception of any bids placed through your account - which would appear as your username.
When logged into your account your bids are shown with your username, however, other users are not able to see this and you will appear as an 'anonymised bidder'.
User information/identity will never be revealed in the bidding process. We take user data and information protection very seriously at Whisky Auctioneer.
