Bidding advice
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Placing a Maximum Bid
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Incremental Bidding Explained
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Bottle Details
Glenlivet 21 Year Old Gordon and MacPhail
Well-known as the oldest licensed distillery in Scotland, for many years ‘Glenlivet’ was a byword for quality, with many single malts using the Glenlivet suffix in an attempt to reap the benefits of associating themselves with the Banffshire distillery. Indeed, owners Pernod-Ricard now put a heavy focus on the brand being ‘The Glenlivet’, encouraging their consumers not to accept any imitations. Glenlivet is in a long-running battle with Glenfiddich for the title of best-selling single malt, with both now selling over a million cases a year. George Smith secured a license to legally distil at Glenlivet in 1824, and it remained family-run until 1978 when Seagram bought a controlling stake in what had by then become The Glenlivet Distilleries Ltd, and counting assets such as Glen Grant, Benriach and Longmorn among its portfolio. When Seagram collapsed in 2001, Pernod-Ricard acquired its sizeable Chivas Brothers Scotch whisky division, with Glenlivet the crown jewel in an empire rivalled only by Diageo.
Thsi 21 year old was bottled by Gordon and MacPhail using the classic George & J.G. Smith livery.
Gordon & MacPhail are one of the largest and most recognisable whisky companies in the world. Although they began distilling at the newly refurbished Benromach distillery in 1998, for most of their history they were an independent bottler. Their labels are recognised by whisky lovers the world over, and their licensed bottlings from distillery's like Macallan and Talisker in the 1970s and 1980s, when the companies were not bottling themselves, are a huge part of the success of those distillers today.
This is part of what is now known as the Gordon & MacPhail Distillery Labels series, which replicates the livery the Elgin-based bottlers used in the mid-20th century when they produced the only official bottlings (under license) for many distilleries like this.
Auction results
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