Bidding advice
You can place bids either under the lot image on the main auction page or on the right side of the individual lot page.
Placing a Maximum Bid
Use the "Set your bid limit" button on the left side of the bidding panel to enter the highest amount you're willing to bid on a lot. Our system will then automatically raise your bid in set increments if you’re outbid, up to your maximum. If someone bids above your set limit, we’ll notify you by email so you can choose whether to increase your bid.
Placing a Single Bid
Alternatively, place a single bid by selecting the button on the right side of the bidding panel. The button displays the amount needed for the next increment. For example, if the current highest bid is £50.00, the button will show "+ £55.00" (reflecting a £5.00 increment).
Incremental Bidding Explained
Our system increases bids based on preset increments, as shown in the table below, whether you set a maximum bid or make a single bid.
Bottle Details
Old Forester The 117 Series 37.5cl / Batch #001
Introduced in 1870, Old Forester was the founding product of what is now Brown-Forman and is one of America's historic bourbon brands. It was one of the first to be sold only in sealed bottles, in order to ensure quality control to capitalise on the medicinal whiskey trade in the 19th century. It was even named after local Louisville physician, Dr. William Forrester (they dropped the second 'R' from the name when he retired). This early foresight paid dividends when National Prohibition was enacted in 1920, seeing Brown-Forman granted a license to continue making whiskey. It was one of just six, alongside Glenmore, Frankfort Distilleries, Schenley A. Ph. Stitzel and the American Medicinal Spirits Co. In the decades following repeal, Brown-Forman became one of the nation's leading drinks companies, and Old Forester remained its flagship Kentucky brand. Its distillery in Shively is one of the largest in the state, and in 2018 they opened a dedicated Old Forester distillery on Louisville's famous Whiskey Row, doubling their capacity to produce the brand.
Frequently asked questions
You will always be shown as an anonymous bidder when using Whisky Auctioneer.
When browsing the bidding history on a specific lot, the list of recent bidders is shown as 'anonymised bidders' with the exception of any bids placed through your account - which would appear as your username.
When logged into your account your bids are shown with your username, however, other users are not able to see this and you will appear as an 'anonymised bidder'.
User information/identity will never be revealed in the bidding process. We take user data and information protection very seriously at Whisky Auctioneer.
