Bidding advice
You can place bids either under the lot image on the main auction page or on the right side of the individual lot page.
Placing a Maximum Bid
Use the "Set your bid limit" button on the left side of the bidding panel to enter the highest amount you're willing to bid on a lot. Our system will then automatically raise your bid in set increments if you’re outbid, up to your maximum. If someone bids above your set limit, we’ll notify you by email so you can choose whether to increase your bid.
Placing a Single Bid
Alternatively, place a single bid by selecting the button on the right side of the bidding panel. The button displays the amount needed for the next increment. For example, if the current highest bid is £50.00, the button will show "+ £55.00" (reflecting a £5.00 increment).
Incremental Bidding Explained
Our system increases bids based on preset increments, as shown in the table below, whether you set a maximum bid or make a single bid.
Bottle Details
W.L. Weller 10 Year Old Centennial Miniature
William Larue Weller was born into a distilling family in Kentucky in 1825, and launched his W.L. Weller brand in 1849. Originally a rectification business (creating 'whiskey' using neutral spirit, colouring and flavourings), this all changed with the Bottled in Bond Act of 1897 and the death of Weller two years later. The company was left in the hands of the fiercely passionate Julian 'Pappy' Van Winkle I who, having steered it safely through the wreckage of National Prohibition, established Old Weller alongside the newly acquired Old Fitzgerald labels and the flagship brands for the new Stitzel-Weller distillery in 1933. It was produced there for over 60 years, eventually being sold to the Sazerac Company in 1999, who distil it at Buffalo Trace using Pappy's recipe to this day.
This Buffalo Trace release is from prior to the 2016 rebrand of the range, which saw the \"W.L.\" prefix dropped from the packaging. In her book But Always Fine Bourbon, Sally Van Winkle Campbell claims that Sazerac did not have the exact Weller recipe until their partnership with her brother, Julian Van Winkle III was agreed in 2002. Undoubtedly a nod of approval from the family for the modern day product.
A historic distillery, Buffalo Trace was built in 1812 Harrison Blanton. It was then purchased by the legendary Edmund Haynes Taylor Jr in 1870, who named it OFC (Old Fashioned Copper) and invested heavily in its modernisation. So much so in fact that he declared himself bankrupt after just seven years, and George T. Stagg stepped in to rescue it, becoming its owner in 1878. He ran the distillery until his retirement in the 1890s, and it was renamed in his honour in 1904. Having survived Prohibition, it was bought up by the Schenley company in 1933, who ran it as part of their extensive portfolio for the next fifty years, eventually selling it to Age International. The latter's new Japanese ownership in 1992 had no interest in it (only in its brands), and immediately sold it to the Sazerac company, who renamed it Buffalo Trace in 1999.
Frequently asked questions
You will always be shown as an anonymous bidder when using Whisky Auctioneer.
When browsing the bidding history on a specific lot, the list of recent bidders is shown as 'anonymised bidders' with the exception of any bids placed through your account - which would appear as your username.
When logged into your account your bids are shown with your username, however, other users are not able to see this and you will appear as an 'anonymised bidder'.
User information/identity will never be revealed in the bidding process. We take user data and information protection very seriously at Whisky Auctioneer.
