Bidding advice
You can place bids either under the lot image on the main auction page or on the right side of the individual lot page.
Placing a Maximum Bid
Use the "Set your bid limit" button on the left side of the bidding panel to enter the highest amount you're willing to bid on a lot. Our system will then automatically raise your bid in set increments if you’re outbid, up to your maximum. If someone bids above your set limit, we’ll notify you by email so you can choose whether to increase your bid.
Placing a Single Bid
Alternatively, place a single bid by selecting the button on the right side of the bidding panel. The button displays the amount needed for the next increment. For example, if the current highest bid is £50.00, the button will show "+ £55.00" (reflecting a £5.00 increment).
Incremental Bidding Explained
Our system increases bids based on preset increments, as shown in the table below, whether you set a maximum bid or make a single bid.
Bottle Details
Old Fitzgerald Prime Bourbon 2013
Originally registered as \"Jno. E. Fitzgerald,\" the Old Fitzgerald brand was devised by S.C. Hebst in 1870. Hebst was a rectifier by trade (using grain neutral spirit with colouring and flavourings to make \"whiskey\"), but he also had a passion for sourcing high quality barrels of pot still bourbon and rye, which he bottled as Jno. E. Fitzgerald. When the Bottled in Bond Act of 1897 was passed, rectified whiskey fell out of favour and Hebst went into the distilling business, purchasing a distillery which he named Old Judge after his best-selling flagship brand. Old Judge did not survive Prohibition however, and Hebst sold the Old Fitzgerald brand for just $10,000 to a former customer, a certain Julian 'Pappy' Van Winkle, who was sourcing label for his new Stitzel-Weller venture. Van Winkle had a near-religious belief in the importance of quality above all else in the bourbon he produced and under his guidance, Old Fitzgerald became and remains to this day, one of the most sought-after and respected labels in American whiskey. Stitzel-Weller was eventually shut down by United Distillers, and as their successor, Diageo, sold the Old Fitzgerald brand was sold to current owners, Heaven Hill.
While under his management, 'Pappy' Van Winkle refused to bottle Old Fitzgerald at anything less than the domestic requirement of 100 proof, set out by the Bottled in Bond Act of 1897. When he stepped back from management in 1964 however, the board put pressure on Julian II to meet the market demand for a lighter style product, and Old Fitzgerald Prime was launched later that year. This is a Heaven Hill version, distilled at Bernheim and bottled in 2008.
Bernheim is a historic Kentucky distillery. It was established by the Bernheim Brothers in the late 19th century, before passing into the hands of the Schenley company following the repeal of Prohibition. When Schenley were bought over by United Distillers in 1987, the distillery was rebuilt as the new owners looked to consolidate their production to a single facility. When United Distillers became Diageo in 1997, the new parent company were interested in bourbon, and sold the distillery to Heaven Hill. Heaven Hill were established in 1935, but their long-serving Bardstown distillery was lost in a devastating fire in 1996. Homeless for three years, the company acquired Bernheim in 1999, and have produced all of their whiskey there ever since.
Frequently asked questions
You will always be shown as an anonymous bidder when using Whisky Auctioneer.
When browsing the bidding history on a specific lot, the list of recent bidders is shown as 'anonymised bidders' with the exception of any bids placed through your account - which would appear as your username.
When logged into your account your bids are shown with your username, however, other users are not able to see this and you will appear as an 'anonymised bidder'.
User information/identity will never be revealed in the bidding process. We take user data and information protection very seriously at Whisky Auctioneer.
