Bidding advice
You can place bids either under the lot image on the main auction page or on the right side of the individual lot page.
Placing a Maximum Bid
Use the "Set your bid limit" button on the left side of the bidding panel to enter the highest amount you're willing to bid on a lot. Our system will then automatically raise your bid in set increments if you’re outbid, up to your maximum. If someone bids above your set limit, we’ll notify you by email so you can choose whether to increase your bid.
Placing a Single Bid
Alternatively, place a single bid by selecting the button on the right side of the bidding panel. The button displays the amount needed for the next increment. For example, if the current highest bid is £50.00, the button will show "+ £55.00" (reflecting a £5.00 increment).
Incremental Bidding Explained
Our system increases bids based on preset increments, as shown in the table below, whether you set a maximum bid or make a single bid.
Bottle Details
Chivas Royal Salute 25 Year Old Miniature Flagon
The first Chivas Regal blend was launched by Chivas Brothers in 1909, a premium brand that quickly developed a big market in the US. While Prohibition put a temporary halt to its success ten years later, it also allowed Canadian distillers, Seagram, to become the biggest drinks company in North America, and they targeted Chivas Brothers straight away when buying into the Scotch market. They acquired the firm in 1949, adding Strathisla to its portfolio, and building a further three more distilleries. Over the years they also acquired the assets of Campbell Distillers and The Glenlivet Distillers, positioning it as one of the largest whisky companies in Scotland. The Seagram empire eventually collapsed in the early 2000s, with its Chivas Brothers arm picked up by Pernod-Ricard, along with Allied Domecq in a separate acquisition, bringing over the Ballantine's brand. Chivas now produces two of the top three selling blends in the world, and its distillery portfolio, with Glenlivet as its flagship brand, is rivalled only by that of Diageo.
Created by master blender, Charles H Julian, the Royal Salute was launched in 1953 as a tribute to the newly crowned Queen Elizabeth II.
Auction results
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Frequently asked questions
You will always be shown as an anonymous bidder when using Whisky Auctioneer.
When browsing the bidding history on a specific lot, the list of recent bidders is shown as 'anonymised bidders' with the exception of any bids placed through your account - which would appear as your username.
When logged into your account your bids are shown with your username, however, other users are not able to see this and you will appear as an 'anonymised bidder'.
User information/identity will never be revealed in the bidding process. We take user data and information protection very seriously at Whisky Auctioneer.
