Bidding advice
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Placing a Maximum Bid
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Placing a Single Bid
Alternatively, place a single bid by selecting the button on the right side of the bidding panel. The button displays the amount needed for the next increment. For example, if the current highest bid is £50.00, the button will show "+ £55.00" (reflecting a £5.00 increment).
Incremental Bidding Explained
Our system increases bids based on preset increments, as shown in the table below, whether you set a maximum bid or make a single bid.
Bottle Details
J&B Royal Ages 15 Year Old De Luxe 1970s / Dateo Import
A very rare and unusual blend produced by Justerini and Brooks during the late 1970s.
Justerini & Brooks was established in 1831 when Alfred Brooks acquired the business founded by wine merchant, Giaccomo Justerini, which had been located in Pall Mall since the mid-18th century. The company was quick to catch on to the emerging popularity of whisky after blended Scotch was introduced by Andrew Usher in the 1880s. They acquired great stocks of whisky from Scotland and introduced their own blend for their clientele in London. This blend evolved into the now classic J&B Rare expression, introduced in the 1930s and specifically designed to capture the newly re-opened American market following the repeal of Prohibition. By the 1960s the brand had become a huge success, aided by associations to cultural icons like the Rat Pack who were seen drinking it on stage. The company amalgamated with W&A Gilbey to become International Distillers & Vintners (IDV) in 1962, giving it a portfolio of four distilleries in Scotland; Auchroisk, Knockando, Strathmill and Glen Spey, all of which still provision the J&B blend to this day. In 1972, IDV was acquired by Watney Mann, and six months later, by Grand Metropolitan, the high-profile merger of which with United Distillers in 1997 made Justerini & Brooks a subsidiary of Diageo, who continue to operate it as the fifth best-selling blended Scotch brand in the world.
This bottle is being sold from the Pat's Whisk(e)y private collection which, numbering in excess of 9,000 bottles and over 2,000 miniatures, is the single largest collection of whisky ever to be brought to auction. Pat's Whisk(e)y is the result of over fifteen years of passion and dedication to the goal of creating one of the most complete libraries of whisky and whiskey ever amassed by an individual collector. It contains bottles from over 150 different Scottish distilleries, as well as bourbon, rare Scotch releases from sought-after independent bottlers in Europe, and whisky from other distilleries across the globe. Whisky Auctioneer is delighted to have partnered with Pat's Whisk(e)y to offer this collection across a number of exclusive and spotlight auctions. For more information, please click here.
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Frequently asked questions
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