Bidding advice
You can place bids either under the lot image on the main auction page or on the right side of the individual lot page.
Placing a Maximum Bid
Use the "Set your bid limit" button on the left side of the bidding panel to enter the highest amount you're willing to bid on a lot. Our system will then automatically raise your bid in set increments if you’re outbid, up to your maximum. If someone bids above your set limit, we’ll notify you by email so you can choose whether to increase your bid.
Placing a Single Bid
Alternatively, place a single bid by selecting the button on the right side of the bidding panel. The button displays the amount needed for the next increment. For example, if the current highest bid is £50.00, the button will show "+ £55.00" (reflecting a £5.00 increment).
Incremental Bidding Explained
Our system increases bids based on preset increments, as shown in the table below, whether you set a maximum bid or make a single bid.
Bottle Details
Imperial 1976 Milroy's 20 Year Old Cask Strength
Built in the last years on the 19th century, Imperial is a distillery with a sadly chequered history, spending almost as much time in mothballs as it did distilling. Its longest period of production came between 1955 and 1985 under the ownership of DCL (now Diageo). Allied Distillers bought it in 1989, opening it again two years later, but only for another seven. It was under their tenure that the only distillery bottling of its single malt appeared, but thankfully a number of increasingly sought after independent releases like this have been produced over the years. Imperial was demolished in 2013 and the site now houses the new distillery, Dalmunach.
This 1976 vintage was bottled by Milroys of Soho in 1997.
Milroy's of Soho is a legendary bottle shop located on Greek Street in London. The store was foundered by John & Mary Milroy in 1964, but it was not until John's brother Wallace joined the company four years later that their focus on whisky was to catch up with their interest in wine. In that year alone, their single malt catalogue increased from just three to well over 30. Their dedication to this unfashionable style of whisky (at the time) continues to be rewarded today, with the Greek Street store still a cornerstone of London's whisky world.
Auction results
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Frequently asked questions
You will always be shown as an anonymous bidder when using Whisky Auctioneer.
When browsing the bidding history on a specific lot, the list of recent bidders is shown as 'anonymised bidders' with the exception of any bids placed through your account - which would appear as your username.
When logged into your account your bids are shown with your username, however, other users are not able to see this and you will appear as an 'anonymised bidder'.
User information/identity will never be revealed in the bidding process. We take user data and information protection very seriously at Whisky Auctioneer.
