Bidding advice
You can place bids either under the lot image on the main auction page or on the right side of the individual lot page.
Placing a Maximum Bid
Use the "Set your bid limit" button on the left side of the bidding panel to enter the highest amount you're willing to bid on a lot. Our system will then automatically raise your bid in set increments if you’re outbid, up to your maximum. If someone bids above your set limit, we’ll notify you by email so you can choose whether to increase your bid.
Placing a Single Bid
Alternatively, place a single bid by selecting the button on the right side of the bidding panel. The button displays the amount needed for the next increment. For example, if the current highest bid is £50.00, the button will show "+ £55.00" (reflecting a £5.00 increment).
Incremental Bidding Explained
Our system increases bids based on preset increments, as shown in the table below, whether you set a maximum bid or make a single bid.
Bottle Details
Jack Daniel's '1915' Gold Medal Series 1 Litre 2002
A limited bottle of Jack Daniel's, released in 2002 as part of the Gold Medal Series which celebrated each one won buy the distillery.
This is the 1955 version, celebrating the fifth medal, this time won at at a competition in London.
The state of Tennessee was an early adopter of Prohibition, which was well under way there by 1915. Lem Motlow (Jack Daniel's nephew) still had high hopes for the distillery though, and his faith was rewarded by the batch he sent to competition in London that year.
Auction results
To view previous auction results of your favourite bottles, please log in or register.
Frequently asked questions
You will always be shown as an anonymous bidder when using Whisky Auctioneer.
When browsing the bidding history on a specific lot, the list of recent bidders is shown as 'anonymised bidders' with the exception of any bids placed through your account - which would appear as your username.
When logged into your account your bids are shown with your username, however, other users are not able to see this and you will appear as an 'anonymised bidder'.
User information/identity will never be revealed in the bidding process. We take user data and information protection very seriously at Whisky Auctioneer.
