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Incremental Bidding Explained
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Bottle Details
Blair Athol 10 Year Old The Macbeth Collection / Act One - Bloody Sergeant
Blair Athol distillery is one of Scotland's oldest, dating back into the late 18th century. Its modern story begins when it was closed down by Peter Mackenzie in 1932, and was purchased by Arthur Bell & Sons the following year. Distilling recommenced in 1949, and with Blair Athol malt at its heart, Bell's became one of the world's best-selling whiskies. Despite its importance to the blend, Blair Athol was also bottled as a single malt under the Bell's banner in the 1970s and 1980s. New owners, Guinness, were less interested in this when they took over in 1985, but their subsequent iteration, United Distillers, brought a back distillery bottling with the Flora & Fauna release. Despite its popularity, Blair Athol has yet to be bottled under its own single malt brand. Other official bottlings from the Diageo era are very rare too, however the distillery has regularly provided casks to independent companies, many of whom have bottled some exceptional releases.
The Macbeth Series is an extensive collaboration between Livingstone Rare and Elixir Distillers, presenting a vast range of whiskies depicting the story of William Shakespeare's The Tragedy of Macbeth. Each bottling represents a character in the famous play, and features notes from Dave Broom and illustrations from the revered Quentin Blake. Act One was released in 2023.
This 10 year old Blair Athol was selected to represent the unnamed wounded Sergeant.
One of 2,800 bottles.
Blair Athol
A historic Highland malt distillery that makes up part of the extensive Scotch whisky holdings of Diageo. One of the oldest in Scotland, it dates back to the late 18th century and its modern history is hallmarked by its association to the Arthur Bell & Sons blends.
Macbeth
A conceptual collection of independent whisky bottlings from Livingstone Rare. Launched in 2023, it was created in partnership with Elixir Distillers, Dave Broom and the illustrator, Quentin Blake. Set to feature 42 whiskies, it is divided between six series, released as five annual "acts."
Livingstone Rare
An independent Scotch whisky company, founded in 2019 by Alexis Livingstone Burgess as a way to realise unused project ideas from his design studio, Burgess Studio. Its first debuted in 2023 when it launched the Macbeth range in partnership with Elixir Distillers, Dave Broom and Quentin Blake.
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