That Boutique-y Whisky Company

Introduced in 2012, That Boutique-y Whisky Company is an independent bottling label produced by Atom Brands. Their releases are widely recognised and revered for their use of comic book-style graphic labels, often with irreverent industry jokes concealed within them.

Although mostly single malt Scotch bottlings, the series has featured distilleries and whisky styles from all over the world and notably often highlights new and up-and-coming producers. Such was the brand's success, it has inspired several offshoots in the form of the That Boutique-y Gin and Rum labels.